Kids & Baby
Copywriter
Produced and wrote entire seasonal campaigns for Kids and Baby from concept ideation to launch. Worked with cross-functional teams to understand the merchandising and strategic priorities for each season and develop branded content experiences for each of our wholesale partners.
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Telling the same story at Belk.com and Bloomingdales.com—with different merchandising buys and different brand priorities—while still maintaining the story and iconic branding.
